Marketing Effectiveness, Pitch Consultancy, Creative Agency Pitch, Media Agency Pitch, Media Audit, Marketing Strategy Services

Services we offer

From our base in Dublin, we are bringing world class marketing effectiveness design and marketing effectiveness performance tools to the biggest brands in the world.

We answer the question
‘Are we doing the right things and are we doing them right?’

Marketing Effectiveness Audit

The big ‘Step Back’ to power marketing impact & drive results.

Learn more

Strategy

Designing the game plan to deliver the vision.

Learn more

Media Audit

‘Under the bonnet’ assessment to manage costs, reduce risk and improve outcomes.

Learn more

Pitch Consultancy

Amazing teams and where to find them. Matching you to the right media and creative partners.

Learn more

image of people walking across a very large pedestrian crossing

Marketing Effectiveness Audit

The big ‘Step Back’ to power marketing impact & drive results.

Marketing is too big an investment to take a ‘spend and see’ approach. Marketing success is the sum of the choices and decisions we make, not just at the planning phase, but through implementation too.

Tactics can take over and can eat strategy over time, diluting impact. It’s never been more essential to spend time with your data. We believe your data is your greatest story teller.

Making data-driven investment decisions will lead to better business outcomes and keep you on course.

We work with marketing leadership teams to achieve an objective assessment of marketing performance. We ensure marketing objectives are aligned to business objectives, we determine what can be done to increase your marketing effectiveness and, most critically, we build clear actionable plans to power your marketing investment and deliver the required results.

The Marketing Effectiveness Audit process will take you through Diagnosis 78™ an ‘as-is’ assessment based on a thorough review of the marketing effectiveness pillars, and the implications and options for change. We will then create a shared vision for marketing effectiveness, and a detailed plan to deliver. We will support you to deliver the action plan and review implementation.

What our clients say about Marketing Effectiveness Audit

“The Pt78 team have delivered excellent results for our business since we began working together. They bring a detailed level of marketing expertise and knowledge along with giving clear and robust insights and recommendations, this has helped our business significantly across a number of key objectives. Their processes are robust, user friendly with agility built in to help tailor for our business needs. We would highly recommend working with Pt78, they have brought fresh eyes and thinking to our business along with delivering key outcomes”.
“We have worked with Pt78 to support our organisation in driving greater return from our marketing investment. The Pt78 team has proved to be an invaluable partner in driving greater efficiencies and effectiveness across our integrated marketing communications. They are great at bringing together different teams, spanning agency partners and internal resources, and ensuring that everyone is working towards the same goals. Pt78 has really helped to ensure that the whole is greater than the sum of the parts”
“Pt78 are experts in their field, and I couldn’t recommend them more. They brought specialist market knowledge and expertise to the process, identified multiple opportunities for value creation.”

I'd love to hear more

image of two yellow arrow heads pointing right

Strategy

Designing the Game Plan to deliver the vision

Strategy is about choices; it is the art of decision making!- it is the ‘way’ or the wisdom-and informs the plan or series of plans to achieve a desired outcome over a longer period of time.

Goal setting is critical to the success of your organisation but your strategy charts how you will achieve those goals. The development of a great strategy starts with a great process.

Our team are experts in strategic planning, game planning and brand strategy.

Pt78 works with clients to review existing strategic frameworks, to ‘re-discover’ their data, uncover fresh insight and develop robust strategies designed to fuel organisation growth.

We manage the strategic planning process to collaboratively identify priorities, articulate objectives, desired outcomes and KPIs.

What our clients say about Strategic Planning

“Highly experienced strategic & creative thinkers, who bring high energy and passion to all aspects of their work from specific project management, strategic development, and creative platform development. Our brand performances are linked closely to the beneficial outputs from this work. Every time we meet, I learn something new or am challenged to look at something from a new perspective.”
“I would be happy to recommend Pt78 to other organisations going through a similar process, we plan to work with them again on our next 3 year strategic plan”
“From the very first phone call it was obvious she listened to our specific needs and we knew immediately Pt78 was the right choice for us. Their workshops were excellent; they made them thoroughly enjoyable while extracting everything they needed from us to come up with the right proposition for us. The research and insights they provided were invaluable and frankly were above and beyond our expectations.”

I'd love to hear more

image of stormy weather and big waves crashing against a lighthouse

Media Audit

‘Under the bonnet’ assessment to manage costs, reduce risk and improve outcomes

Media is a considerable investment for your business.

Media Audit should be a healthy combination of both efficiency (a commitment to transparency, best costs and excellence in implementation) and effectiveness (maximising the impact an agency partner can have on your longer-term business outcomes).

Our media audit is a collaborative process designed to improve results, drive efficiencies, eliminate waste and ensure a system of adequate buying controls.

We’ve innovated the process to combine the rigour of a traditional cost-led media audit with the performance of a results-based, channel-neutral audit.

It will provide you with a review of:

Business outcomes
Agency team, service and innovation
Media cost and quality delivery (non-biddable media) e.g. TV, Radio, Video, Audio, OOH, Press
Process, optimisation, and performance (biddable & performance media) e.g. digital display, PPC, Social, VOD
Buying controls across planning, invoicing, booking and delivery.
Contract compliance.

Pt78 is an IAPI accredited Media Auditor

What our clients say about Media Audit

“Pt78 are experts in their field, and I couldn’t recommend them more. They brought specialist market knowledge and expertise to the process, identified multiple opportunities for value creation.”
“Pt78 have been supporting the Marketing Team since 2019, initially with media auditing and more recently as media advisors, pitch consultants and contract advisors. In that time, they’ve become highly valued and trusted partners. They provide a superb quality of service, as proven industry experts. I would be very happy to recommend them.”
“We engaged Pt78 in a review of our media agency fee structure and our media performance and return on investment. We found the process to be fast and efficient and results were delivered quickly. The team worked collaboratively with our agency partners throughout. The team demonstrated deep expertise in agency fee structures and provided a clear view of all fees, margins and charges. Pt78 provided a new perspective on analysing media return and an innovative approach to digital investment. The media review process enabled us to drive efficiencies and delivered a clear plan to manage cost and improve return”
“Having worked with other partners in the market, I would recommend Pt78 above everyone else. We have a value’s led organisation with collaboration at its core and our expectation is that all our partners adopt our core values when working across our business and with other partners. Pt78 were superb in this respect. The outputs were top notch and have realised several conversations around our media strategy and buying which will help deliver our KPI’s”

I'd love to hear more

image of two green arrow heads pointing left

Pitch Consultancy

Amazing teams and where to find them. Matching you to the right media and creative partners.

Choosing the right agency partner for your business has a fundamental impact on business outcomes. Creating an integrated agency ecosystem that delivers the optimal internal and external skills and knowledge, ways of working and cultural fit is game-changing.

However, agency pitches can be time-consuming and costly processes for clients and agencies alike. As pitch consultants, we take our responsibility seriously and deliver a process that is efficient - getting the best answer while respecting everyone’s time, expertise and contribution to the process.

Pt78 has in-depth knowledge of the dynamic media agency and creative agency landscape and what makes an agency-client relationship sing.

Critical to a great pitch outcome is what you put in and that starts with a brilliant brief and a thoughtful process.

Our combined experience results in the best briefs, if we do say so ourselves!

Pt78 is an accredited Creative Agency and Media Agency pitch consultant.

Agency Performance Management

Collaborative performance management to deliver better outcomes.

Agency-Client relationships need to be managed and nurtured, to ensure your ways of working allow everyone to achieve their best, and that the work is delivering for your organisation.

Pt78 will work with you to map agency performance metrics to organisation strategy, building an agency review structure and performance framework, and planning and managing reviews.

A Performance Framework for any agency partner (e.g. media, creative, PR) should define the relationship between agency performance and organisation outcomes.

It should include collectively agreed metrics that span ways of working, campaign outcomes, organisation outcome, service, cost & quality, and control systems.

The goal of the performance framework is to set clear expectations and course-correct as soon as problems arise and to allow for structured, fair, transparent feedback.

Pt78 is an IAPI accredited Creative Agency and Media Agency Pitch Consultant and Media Auditor.

What our clients say about Pitch Consultancy

“The team at Pt78 made the whole process of agency review and contract negotiation as easy as it could possibly be for us and our agency partners. The team’s wealth of experience was clear in ensuring a very strong outcome for our business. We were impressed at Pt78’s thoroughness, stakeholder management and how they brought best practice to the process.”
“Pt78 have been supporting the Marketing Team since 2019, initially with media auditing and more recently as media advisors, pitch consultants and contract advisors. In that time, they’ve become highly valued and trusted partners. They provide a superb quality of service, as proven industry experts. I would be very happy to recommend them.”
“In our experience the team has great market knowledge and experience. The process has been very smooth and well-run and they kept us well-briefed throughout. We have received excellent advice and counsel and are happy to recommend them as pitch consultants to others”