The Pt78 approach to Marketing Effectiveness

So many people talk about marketing effectiveness these days but so often, in our view, they are just talking about one aspect of it - advertising effectiveness, for example, or creative effectiveness.

But marketing effectiveness is bigger than that and it requires a holistic approach.

Marketing execution can often become divorced from marketing planning. In our haste to get through our ‘to do’ list each day, we can forget what it is we are trying to achieve.

It’s always valuable to take some time out to challenge your investment holistically - from objectives, all the way through to execution and spend, including roles and responsibilities.

You may find our Marketing Investment Framework a useful tool to do just that.

The Pt78 Marketing Effectiveness Framework

We love to chat. If you’d like to hear more about how we use this framework in our Marketing Effectiveness Reviews with clients, please call us on (01) 556 3678 or email hello@pt78.ie and we’ll get right back to you.