The brands that succeed in our new world will be those that are clear enough for humans and structured enough for machines.

Choosing an agency partner is too important to rely on an outdated pitch process. Discover how Pt78 combines deep cross-disciplinary expertise, smarter evaluation, robust challenge, (and fun!) to help clients find the right long-term partner—while making the process fairer, more efficient and more effective for everyone involved.

We’re hiring!

Senior Consultant - Media

Then there were six!

Do you already have a good understanding of media and digital planning, buying and measurement? Are you ready for a new challenge?

 Are you very experienced in media, and at the stage of your career that you are ready for a new challenge?

Do you want to work with high-energy, positive, supportive and flexible colleagues?

Congratulation to our clients Laya Healthcare!

At Pt78, we like to take a holistic approach to marketing effectiveness and it all starts with our simple framework.

If you’re responsible for media investment, how can you be assured you are managing risk and maximising return?

5 top tips to develop your 2024 marketing plan - let’s throw the book at it this year!

In recent weeks, we have had several calls from clients, asking questions about their media investment and trading governance in general. Luckily, if you are conducting regular media reviews, covering media costs, margins, transparency, fees etc., you are already mitigating any risk for your organisation.

At its best the pitch process is an amazing, enlightening and ultimately rewarding journey for all involved, at its worst it's a jumble of confusion, mistrust and wasted effort. Here are some simple rules of thumb to help it veer towards the former.

What advertisers need to know about barter, commission, rebates and credit notes.

The pitch process, it's something most people dread, whether client or agency side. Do we need to fundamentally overhaul it, refine it, or kill it entirely?

We can play an important role in ensuring you have the best team for you, here are 6 reasons why.