Pt78, The Marketing Effectiveness Consultancy, Ramps Up Recruitment in Anticipation of Continued Growth in 2025

Pt78, the Dublin-based marketing effectiveness and management consultancy, has announced the appointment of two new associate directors, bringing additional experience to the existing team and extending the company’s client capability.

Frankie Carty joins Pt78 with more than 20 years’ experience in media strategy, planning and investment. Frankie was formerly Head of Agency Business at Virgin Media and Director of Investment at Core media.

Nick Leonard, with 15 years’ media audit experience, joins from a Principal Consultant role at Ebiquity plc, having previously held positions with Citybox Advertising and Citigroup.

Both Frankie and Nick are highly skilled in media strategy and planning, digital media and media trading, and have acquired a depth of expertise across the media ecosystem, including agency, audit and client side.

Vivien McKechnie, Founding Director, Pt78, said that the new team members would bring a fresh perspective to the business and be a key part of its growth ambitions in 2025, domestically and internationally.

McKechnie said “Pt78 has had a standout year in 2024. We’ve increased our client numbers and our share of work outside of the Irish market and we’ve developed and launched a new online portal, Platform 78™, to enhance the media audit experience for both clients and agencies.

“We’re very pleased that Frankie and Nick are joining us at such an exciting time for the company, we’re delighted we’ve been able to hire such a depth of relevant and heavyweight expertise, and we’re looking forward to a continuing success story in the next 12 months.”

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