So what do I need for the journey? Sun cream? Swimmers?

Sadly not today.

Today we are on a journey to a culture of Marketing Effectiveness. Strap in and enjoy the ride.

A good media audit should not drown you in data that is ‘nice to know’. It should give you information that you can use to improve results, drive efficiencies and eliminate waste.

Delighted to announce that Amy Mitchell is joining us. Amy has an excellent reputation in the industry and has a wealth of experience in Strategy & Brand Planning.

This new addition to the Pt78 team means we can expand the services that we offer to our clients and enhance our marketing effectiveness systems, tools and frameworks.

 IT'S NOT THEM, IT'S YOU!

We all know that having a marketing procurement function designed around measuring costs and short term “rOI” is bad for the business, for creativity, for our industry and for consumers. There’s no point just repeating that we don’t like it – we need to focus on delivering solutions.

Clients typically use a wide range of criteria to select a new media agency partner. Yet, when it comes to evaluation, all too often they rely exclusively on an out-dated media audit process where the focus is largely on costs. Isn’t it time that this changed and that agency partners were evaluated using the same criteria as the selection process?

There’s nothing new about the marketing effectiveness challenge. So why has it not been solved by now? First things first, it needs real focus - companies who invest (time/ resources/ budget) in marketing effectiveness deliver greater return on marketing investment. It’s really that simple!

If you only had 60 minutes to review your media buying, here are the things we would recommend that you consider…

New year, new you?!

If your resolutions include getting more for your marketing investment this year, then why not kick start the year with a one day seminar, tailored for your marketing team that will help them to do just that?

Is ‘media audit’ the best way to assess your return on marketing investment, or is time for a new media effectiveness review process?

WTF is an SSP?

Use our guide to media terms and acronyms

Pitch consultants can play an important role in choosing your A-Team, and here’s why.

What’s the problem with agency-client relationships?

Why do agencies and clients appear to be struggling to get it right?

Why Pt78 and what does it mean? You’ve asked the question and every good question deserves an answer.

‘Advertising is Dead, Long Live Advertising’. Sometimes in life it’s the smallest changes that can have the biggest impact.

The Pt78 crew always love a good, conspiratorial confession but we were particularly interested to read Digiday’s ‘Confessions of a Media Auditor’. Here's our view on it.