Media Audit – Knowledge is NOT power.
Whoever said ‘knowledge is power’ assumed that information always provokes action!
As advertisers we invest in information-to understand our business, our brands and our progress, often we have so much information it is a time-consuming job just to absorb it all.
Today, we need relevant information with actionable insight, presented clearly and succinctly.
A good media audit should not drown you in data that is ‘nice to know’. It should provide you with a clear picture of your current media efforts and furnish you with information that you can use to improve results, drive efficiencies and eliminate waste.
It should also strengthen your relationship with your agency partner and deepen your shared understanding of what will work for your business.
A growing concern over media transparency combined with media often being the single biggest ‘line item’ in a marketing budget means we are seeing an increasing demand for Pt78 media audit as advertisers focus on optimising their media investment. Using their deeper understanding to set clear benchmarks and working with their agency to reach them efficiently.
A good audit should achieve alignment between the advertiser, the agency partner and the auditor. It should focus on more than an evaluation of costs and consider brand development and growth.
It should ask and answer:
Did I get what I paid for?
Was it efficient, did I pay a fair price?
Were my business objectives reflected in the deployment of my media spend?
Pt78 is a team with a breadth of experience spanning client side, media and creative agency. We have looked at audit from all perspectives and developed an approach to audit that reflects the market evolution.
Our approach is about collaboration and alignment between advertiser, agency and auditor towards a common goal.
Our proprietary tools enable us to deliver practical, actionable insight that you need and your agency partner will welcome.
Our clients have noticed the difference in a Pt78 audit. Talk to them or to us. We’d love to hear from you.
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