Our team is growing!
We are delighted to share the news with you that Amy Mitchell has joined Pt78 as a partner.
Amy is joining in response to demand from our clients to get more involved in strategic work. Amy has over 20 years’ experience in Strategy & Brand Planning and in the Creative Agency side of our industry.
Strategy is one of the key pillars of Marketing Effectiveness practice, and Amy’s expertise will strengthen our services, giving our clients confidence that they are investing in the right things and investing well.
Amy is the former Head of Strategic Planning and Director of DDFH&B. She is well known throughout the industry and has an excellent reputation. She has worked on a broad range of clients including Mars Master foods, Vodafone, Diageo, Glanbia, Kerry foods, Lucozade Suntory, Irish Life, Failte Ireland, eir, SuperValu, Centra, Nestle and The National Lottery.
Amy has a breadth of experience across categories and brands and strongly believes that advertising is about commerce (not just art) and is deeply committed to effectiveness.
She has won 10 AdFX Awards, including the Grand Prix and Judges’ award.
We are delighted she is joining Pt78 – her complementary skill set means that our team has an even wider range of experience and market knowledge across strategy & brand, creative, marketing operations, media and procurement.
This unique blend of experience allows us to combine creative understanding with procurement rigour to deliver best business outcomes for our clients.
At Pt78, we pride ourselves on getting stuck in, working with clients to solve marketing effectiveness challenges and supporting them on their journey to a culture of marketing effectiveness.