Why Pt78 should be your next agency pitch partner

Choosing a new agency is one of the most important decisions a marketing leader will make.

The right partner can accelerate growth, unlock new capabilities and transform marketing performance. The wrong partner can cost time, money and momentum.

Yet many pitch processes still follow a formula that has changed very little over the last decade: long lists of agencies, cumbersome RFPs, endless meetings, excessive workloads and decisions based on who performs best in a highly artificial pitch environment.

At Pt78, we believe there is a better way.

We have spent years refining, testing and improving the pitch process across media, creative, digital, social, production and PR reviews. Our goal is simple: help clients identify the optimal partner for their business while respecting the time, expertise and contribution of everyone involved.

We Don't Just Run Pitches. We Continuously Improve Them.

At Pt78 we don’t just follow a process, we challenge the process.

Every review we run becomes an opportunity to learn, improve and innovate. Our methodologies have evolved through years of working with major brands, agencies and procurement teams, both locally and globally. We constantly refine our tools, frameworks and evaluation methods to improve decision quality, stakeholder alignment and long-term agency performance.

That means clients benefit from a process that is continually improving rather than simply being repeated.

We Focus on Finding the Right Partner, Not the Best Pitch Performer

The agency that ‘wins the pitch’ isn't always the agency that delivers the best long-term results.

That's why we spend significant time upfront understanding your business, strategy, organisational structure, culture, ambitions and future needs.

Our focus is not simply on today's requirements. We assess agencies against their ability to support where your business is going next, considering areas such as data, technology, AI, measurement, governance, innovation and future capability.

The result is a more informed decision and a partnership that is built to last.

We Bring Perspectives Other Pitch Consultants Can't

Pt78 combines experience from client-side marketing, creative agencies, media agencies, procurement, technology and audit disciplines.

That matters because successful pitches require more than project management.

We know how to write better briefs because we are strategists.

We know how to challenge agencies because many of us have worked inside them.

We know how to articulate client requirements because we've sat on the client side too.

This breadth of experience allows us to ask better questions, challenge assumptions and ultimately achieve better outcomes.

We Respect Agencies' Time as Much as Our Clients'

One of the biggest frustrations in our industry is the amount of wasted effort generated by poorly designed pitch processes.

We believe that better outcomes come from fairer, more efficient processes.

That means shorter agency lists, clearer briefs, purposeful meetings, streamlined evaluation frameworks and transparent decision-making. It also means avoiding unnecessary costs and workload for participating agencies wherever possible.

The result is stronger engagement from agencies and better quality responses for clients.

We Think Beyond the Pitch

Our job doesn't end when an agency is appointed. In reality, that is where the hard work begins.

We help clients establish performance frameworks, governance models, contracts, KPIs and ways of working that ensure the new relationship succeeds long after the pitch has finished.

Because a successful pitch is not about selecting an agency. It's about creating a partnership that delivers value for years to come.

We Challenge Clients Too

Many consultants act as facilitators. We prefer to be intelligent challengers.

Sometimes the right answer is not a full pitch. Sometimes it is a renegotiation. Sometimes it is an ecosystem redesign. Sometimes it is a different agency model altogether. Pt78 has developed decision tools and ecosystem design frameworks to help clients determine the right route before launching an expensive and disruptive review process

Our responsibility is not to run a pitch. Our responsibility is to deliver the best outcome.

10 Reasons to Choose Pt78 as Your Next Pitch Partner

When clients choose Pt78, they're choosing:

1. A continually evolving and innovative pitch process

2. Deep knowledge of agency markets and talent

3. Client-side, agency-side and procurement expertise

4. Streamlined, efficient reviews that respect everyone's time

5. A clear, insightful brief that motivates the agency to excite you in their response

6. Fair, transparent and inclusive decision making

7. Practical tools, frameworks and diagnostics developed from real-world experience

8. Stronger agency partnerships after the appointment is made

9. Independent advice focused solely on the client's interests

10. A partner that believes in making the work enjoyable!

In a world where agency relationships are becoming more complex, pitches should be getting smarter, not harder.

That's why we continue to innovate.

That's why agencies recommend us, even when they don't win.

And that's why organisations looking for a new media, creative, social, digital, production or PR partner choose Pt78.