Beg, borrow or steal: the great in-house debate.

Building best-in-class customer experience requires a complete re-think of organisation structure. Technology, Customer Service, CRM, UX/UI, Data, Design all sit in different places in every organisation and ‘new’ skills are required all the time. The CMO/CIO/CCO debate is one for a different day, but for today the question of how to make sure you have the very best talent.