Marketing Power

Are you doing the right things? 

Are you doing them right?

Are you doing the right things? Are you doing them right?

Better business outcomes through more effective marketing

We exist to elevate marketing’s standing within business, putting it at the core and proving its effectiveness. We believe marketing IS the product, the world’s best performing brands understand this. It is not a bolt-on or a nice to have, it is the business.

We work with business leaders to improve return on marketing investment. We build marketing power within organisations, combining systems, experience, and expertise with data-led insights to drive business impact.

How we can help you

From our base in Dublin, we are bringing world class marketing effectiveness design and marketing effectiveness performance tools to the biggest brands in the world.

We answer the question ‘Are you doing the right things and are you doing them right?’

Services we offer

Marketing Effectiveness Audit

The big ‘Step Back’ to power marketing impact & drive results.

Strategy

Designing the game plan to deliver the vision.

Media Audit

‘Under the bonnet’ assessment to manage costs, reduce risk and improve outcomes.

Pitch Consultancy

Amazing teams and where to find them. Matching you to the right media and creative partners.

I'd love to hear more

Some of our great clients

What our clients say

“Pt78 are experts in their field, and I couldn’t recommend them more. They brought specialist market knowledge and expertise to the process, identified multiple opportunities for value creation.”
“The Pt78 team have delivered excellent results for our business since we began working together. They bring a detailed level of marketing expertise and knowledge along with giving clear and robust insights and recommendations, this has helped our business significantly across a number of key objectives. Their processes are robust, user friendly with agility built in to help tailor for our business needs. We would highly recommend working with Pt78, they have brought fresh eyes and thinking to our business along with delivering key outcomes.”
“We have worked with Pt78 to support our organisation in driving greater return from our marketing investment. The Pt78 team has proved to be an invaluable partner in driving greater efficiencies and effectiveness across our integrated marketing communications. They are great at bringing together different teams, spanning agency partners and internal resources, and ensuring that everyone is working towards the same goals. Pt78 has really helped to ensure that the whole is greater than the sum of the parts.”
“I would be happy to recommend Pt78 to other organisations going through a similar process, we plan to work with them again on our next 3 year strategic plan.”
“From the very first phone call it was obvious she listened to our specific needs and we knew immediately Pt78 was the right choice for us. Their workshops were excellent; they made them thoroughly enjoyable while extracting everything they needed from us to come up with the right proposition for us. The research and insights they provided were invaluable and frankly were above and beyond our expectations.”
“We engaged Pt78 in a review of our media agency fee structure and our media performance and return on investment. We found the process to be fast and efficient and results were delivered quickly. The team worked collaboratively with our agency partners throughout. The team demonstrated deep expertise in agency fee structures and provided a clear view of all fees, margins and charges. Pt78 provided a new perspective on analysing media return and an innovative approach to digital investment. The media review process enabled us to drive efficiencies and delivered a clear plan to manage cost and improve return.”
“In our experience the team has great market knowledge and experience. The process has been very smooth and well-run and they kept us well-briefed throughout. We have received excellent advice and counsel and are happy to recommend them as pitch consultants to others.”
“Having worked with other partners in the market, I would recommend PT78 above everyone else. We have a value’s led organisation with collaboration at its core and our expectation is that all our partners adopt our core values when working across our business and with other partners. PT78 were superb in this respect. The outputs were top notch and have realised several conversations around our media strategy and buying which will help deliver our KPI’s.”
“Pt78 have been supporting the Marketing Team since 2019, initially with media auditing and more recently as media advisors, pitch consultants and contract advisors. In that time, they’ve become highly valued and trusted partners. They provide a superb quality of service, as proven industry experts. I would be very happy to recommend them.”
“The team at Pt78 made the whole process of agency review and contract negotiation as easy as it could possibly be for us and our agency partners. The team’s wealth of experience was clear in ensuring a very strong outcome for our business. We were impressed at Pt78’s thoroughness, stakeholder management and how they brought best practice to the process."